Privacy Policy
How Magic Home Photos handles and protects your personal data
This Privacy Policy explains how we collect, use, and protect your personal data when you use our services.
Data Controller
Coastline Villa Holding B.V., trading as Magic Home Photos and part of i-Rent.net, with registered office at Martin Luther Kingpark 5, 1277 EA Huizen, The Netherlands.
For privacy-related inquiries, please contact us at privacy@i-rent.net.
Article 1. Data We Collect
1.1 Account information: name, email address, and company details when you register for our services.
1.2 Photos and project data: the property photos you upload, the categories and instructions you choose, and the enhanced results we generate for you.
1.3 Payment data: credit purchases, invoices and transaction records. Card details are handled by our payment provider and never stored on our servers.
1.4 Technical data: IP addresses, browser type, device information, and usage patterns when accessing our services.
Article 2. Purpose of Processing
2.1 To provide and maintain our photo enhancement service and your account.
2.2 To process transactions and send related information, including credit purchases, confirmations and invoices.
2.3 To send technical notices, updates, security alerts, and support messages.
2.4 To respond to your requests, comments, and questions.
2.5 To monitor and improve the quality and reliability of our processing, using aggregated technical results rather than your individual photos.
Article 3. Legal Basis
3.1 Contract performance: processing necessary to provide the services you have requested.
3.2 Legal obligation: processing required to comply with applicable laws and regulations.
3.3 Legitimate interest: processing necessary for our legitimate business interests, such as fraud prevention and service improvement.
3.4 Consent: processing based on your explicit permission, such as non-essential cookies.
Article 4. Data Sharing
4.1 We share the photo you submit with our AI image processing providers for the sole purpose of producing your enhanced result.
4.2 We use trusted service providers for hosting, storage, payment processing, email delivery, and customer support.
4.3 We may disclose data when required by law or to protect our rights and safety.
4.4 We never sell your personal data, and your photos are not used to train AI models.
Article 5. Data Retention
5.1 We retain your data for as long as your account is active or as needed to provide services.
5.2 You can delete individual photos and entire projects yourself at any time; deleted files are removed from our storage.
5.3 After account termination, we may retain data for a reasonable period to comply with legal obligations.
5.4 Financial records are retained for the period required by Dutch tax law (currently 7 years).
Article 6. Your Rights
6.1 Right of access: you may request a copy of your personal data we hold.
6.2 Right to rectification: you may request correction of inaccurate data.
6.3 Right to erasure: you may request deletion of your data under certain circumstances.
6.4 Right to data portability: you may request your data in a structured, machine-readable format.
6.5 Right to object: you may object to processing based on legitimate interests.
6.6 To exercise these rights, please contact us at privacy@i-rent.net.
Article 7. Cookies
7.1 We use essential cookies necessary for the functioning of our platform, such as keeping you signed in.
7.2 We use analytical cookies to understand how visitors interact with our website, only after you allow them.
7.3 You can change your choice at any time through our cookie settings or your browser settings.
Article 8. Security
8.1 We implement appropriate technical and organisational measures to protect your data.
8.2 All data transmission is encrypted using SSL/TLS technology.
8.3 Photos are kept in non-public storage with access rules that limit them to your own account.
Article 9. Changes to This Policy
9.1 We may update this Privacy Policy from time to time.
9.2 We will notify you of significant changes via email or through our platform.
Article 10. Contact
10.1 For questions about this Privacy Policy, contact us at privacy@i-rent.net.
10.2 You have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
This page is maintained by Magic Home Photos to answer common privacy questions about the service. It is not an independent audit or certification.
Last updated: August 2026

